Belvedere

Statement

"The World's First Super-premium vodka, Belvedere represents the pinnacle of the Polish vodka making tradition. Distilled exclusively from the finest Danowskie gold rye and triple distilled to create the perfect balance of character and purity, Belvedere vodka is the true expression of luxury vodka. Completely additive-free and diluted with water from Belvedere's own artesian well, this is a vodka that combines over 600 years of vodka producing expertise with and uncompromising commitment to quality and heritage.

Products

• Belvedere Vodka
• Belvedere Silver bottle limited edition
• Belvedere Intense
• Belvedere Pink Grapefruit
• Belvedere Black Raspberry
• Belvedere Orange
• Belvedere Citrus
• Belvedere IX

Site

Tactics

• •Promote the many ways of mixing Belvedere, the art of cocktails
• •Target a younger, female audience with an urge for a semi-exclusive high street life
  
• •Set a personality to the brand and make it accessible

Execution

• •Belve Shaker, cocktail database with videos, photos, recipes
• •Spokesperson, bartender Claire Smith, appears throughout the site
• Rich on video content and low on text. 'Maceration' process (blending vodka with fruit) made to sound sexual and naughty. 'Do you macerate?'
• Giveaways - Designer 'Belve' bag at pop up Pink Grapefruit bars

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Themes

• Authenticity
• Craftsmanship
• Heritage
  

• Smoothness
• Metropolitanism
• Mixology
• Flavours

Campaign tagline

BELieVE- Trust your instincts